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For example, WBZ recently scheduled a saturation public service announcement
campaign on behalf of the Big Brother Association of Boston who was recruiting
new members. The appeal was aimed specifically at our male audience, and
announcements ... of fatherless bovs between the ages of five and 17 Programs
based on public need backed by showmanship and promotion in the
metropolitan Boston area. The Big Brother Association, which awarded WBZ a
citation, stated that ...

Two Thousand Eighty Four

Author: R. Harrison
Publisher: iUniverse
ISBN: 0595294510
Size: 79.72 MB
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It didn't take long for word of these implant procedures to leak to the news media,
and finally to the general public. The response was panic and outrage throughout
the population. 'Big Brother Lives Within You', read one headline. 'No More Hide
And Seek', read another. The country was in frenzy. The ACLU ... the answer to
the ever increasing dilemma of children unable to protect themselves. Promoted
by public service announcements, these groups urged citizens to protect 106


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Tri-Ad's research and marketing expertise has enabled it to provide invaluable
assistance to film companies. "Our research has shown that Black movie-goers
frequent movie theaters in greater proportions than average," said Tri-Ad
president Charles V. Richardson, "and spend a disproportionately large
percentage of their disposable income on leisure time interests and
entertainment." Kool And The Gang Aid Big Brothers-Sisters The famed recording
group Kool and the Gang has ...

Public Service Media In The Digital Age

Author: Agnes Gulyás
Publisher: Cambridge Scholars Publishing
ISBN: 1443863572
Size: 41.18 MB
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The broadcast television series' call to action invited audiences to go online and
take part in the test via digital on screen graphics and a voiceover announcement
before and after the programme. However, audiences arrived in ... Seven Days
was promoted by the broadcaster as the “new Big Brother”, with enhanced levels
of interactivity that would allow audiences to chat with participants from the show
via Twitter and the site's own “Chatnav” feature. Whilst the series failed to live up
to ...


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Public service-wise, KMBC runs an outstanding Big Brother Club activity, slanted
for children and including such giveaways as calendars, bookmarks and
balloons. Station heavily promotes its School of the Air show, its special short
newscasts for civic groups and an educational house organ defending radio
against unwarranted criticism and promoting KMBC which goes regularly to
parent-teachers groups, educators, et al. These are but examples of the
consistent promotion which ...

Marketing The Public Sector

Author: Seymour H. Fine
Publisher: Routledge
ISBN: 135150682X
Size: 64.77 MB
Format: PDF
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For decades, this practice was uniquely American. In Europe, for example, social
idea dissemination was considered the exclusive province of government, since
people did not trust the motives of profit-making firms engaging in social
promotion. But that view has changed considerably, and advertising agencies
throughout the world have begun to participate in public service programs on a
large scale. As Rosenfield (1986, p. 73) observes, We're really talking about “
social marketing.

Beer And Wine Advertising Impact Of Electronic Media

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
Size: 47.34 MB
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... Time Shall be Provided, for Public Service Announcements and Programming
Regarding Alcohol Consumption and Misuse, and H.R. 1901, a Bill to Provide for
a Study Regarding the Radio and Television Advertising and Promotion of
Alcoholic Beverages as Well as Other Media, and for Other Purposes United
States. ... In considering the proposals of so-called counter-advertising for beer
and wine, we must be prepared to also deal with "Big Brother" opening "
Pandora's Box.


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Closely allied to this is the behind the scenes involvement of all of our staff. We
have people who belong to the Big Brothers, Chamber of Commerce, Lions,
Symphony League, Ad Club, Sales Executive Club, Public Relations Round
Table, teach at local colleges and act in semi-professional theatrical groups. We'
re known and we can "move mountains" when we have to. We use very few
canned public service announcements. Instead, we create our own based upon
the facts provided ...

Milwaukee Fatherhood Forum Report

Author: Milwaukee Fatherhood Collaborative
Size: 37.92 MB
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... working parents Father daughter resources are scarce and offer no mentoring
programs - Programs are restricted by specific guidelines including age
restrictions, cultural restrictions, and funding limitations No big brother/big sister
programs ... Big issues exist with guardian-ad-litem g Grandparents have limited
access to the grandchildren of their sons Lack of information and advertising *
Lack of public service announcements for and with fathers | No promotion of
fatherhood Little ...