Industrial Marketing

Author: Krishna K. Havaldar
Publisher: Tata McGraw-Hill Education
ISBN: 9780070588400
Size: 61.12 MB
Format: PDF, ePub, Docs
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Learning Objectives • To know what is industrial (or business to business)
marketing? • To know what are the differences in the characteristics of industrial
marketing and consumer marketing? • To learn why the demand for industrial
goods and services are generally called 'derived demand'? The basic concepts
of marketing (in terms of exchange processes between buyers and sellers)
remain the same for both the consumer marketing and industrial (or business)
marketing. However ...

Strategies For International Industrial Marketing

Author: Peter W Turnbull
Publisher: Routledge
ISBN: 1135124280
Size: 30.32 MB
Format: PDF, ePub
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It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Industrial Marketing Research Rle Marketing

Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649028
Size: 33.10 MB
Format: PDF, Kindle
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Despite this fact, the elements of industrial markets have not been isolated or
investigated to anything like the extent that consumer markets have been
dissected, examined and reported on. Marketing research for industrial products
is a late arrival both in this and in other countries, yet it is an area of activity which
by its sheer size more than rivals the importance of research into consumer
goods. The main causes of the sluggish development of industrial marketing
research are ...