Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Size: 13.46 MB
Format: PDF, ePub, Mobi
View: 2792
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Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.

Gaining Traction

Author: Thomas Raffael
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537516042
Size: 54.67 MB
Format: PDF
View: 2504
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John Collins, Managing Editor at Intercom Almost one in four apps are used once and discarded forever. But with a little guidance, anyone can build the next Spotify or Tinder. This book shows you how.


Author: Instaread
Publisher: Instaread Summaries
ISBN: 1945048735
Size: 10.70 MB
Format: PDF, ePub, Docs
View: 1819
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If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.

Customer Obsessed

Author: Eric Berridge
Publisher: John Wiley & Sons
ISBN: 1119326060
Size: 63.92 MB
Format: PDF, ePub, Mobi
View: 5745
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Nir Eyal addresses the quandary of creating addictive products that become
pervasive in his book Hooked: How to Build Habit-Forming Products (Portfolio,
2014). Habit-forming products are not necessarily synonymous with game-
changing technology. Still, if we want addictive products that we can't put down,
how do we create them and do so consistently? Simple: you manufacture them
following Eyal's formula. As Eyal explains in the book: “Today, small startup
teams can profoundly ...

3 Minute Summary Of Hooked By Nir Eyal

Author: thimblesofplenty
Publisher: thimblesofplenty
Size: 10.50 MB
Format: PDF, Kindle
View: 2456
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Learn the 4 stages of the “Hook Model” to create habit forming behaviours
around your products and services: 1. Trigger – you alert users that they should
be using ... are dazzled and intrigued by the rewards offered 4. Investment – you
encourage the user to go through the cycle again by offering an opportunity to put
something into the product to make it even more valuable ... acceptance while
avoiding social rejection? What if...you had a framework to build habit forming


Author: David C. Evans
Publisher: Apress
ISBN: 1484225805
Size: 11.70 MB
Format: PDF, ePub, Docs
View: 6240
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This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology.


Author: SC Moatti
Publisher: Berrett-Koehler Publishers
ISBN: 1626567425
Size: 44.98 MB
Format: PDF, ePub, Mobi
View: 1121
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SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about ...

Winning The Brain Game Fixing The 7 Fatal Flaws Of Thinking

Author: Matthew E. May
Publisher: McGraw Hill Professional
ISBN: 1259642402
Size: 34.25 MB
Format: PDF, Docs
View: 4397
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... May has given us a practical researchbacked (and downright fun!) guide to
creative problem solving.” —NIR EYAL, author of Hooked: How to Build Habit-
Forming Products “In Winning the Brain Game, Matthew May has brilliantly

Author: 尼爾.艾歐/Nir Eyal
Publisher: 遠見天下文化出版股份有限公司
ISBN: 9863209015
Size: 77.66 MB
Format: PDF, ePub, Mobi
View: 231
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譯自: Hooked : how to build habit-forming products Hooked: Howto Build Habit-
Forming Products ISBN 978-986-320-901-0(平裝) (財經企管; BCB573). 1.消費者
行為 496.34 作者|尼爾.艾歐(Nir Eyal) 104027039 本書如有缺頁、破損、裝訂錯誤,
Ryan Hoover)譯者|穆思婕事業群發行人/ CEO /總編輯|王力行副總編輯|吳佩穎主編|
周宜芳責任編輯|黃國軒封面設計|逗點 Dotted Design 出版者|遠見天下文化出版
股份有限公司 ...

Author: 尼爾.艾亞 Nir Eyal
Publisher: 輕鬆讀文化事業有限公司
Size: 64.65 MB
Format: PDF, Mobi
View: 3485
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大師輕鬆讀 NO.529 HOOKED How To Build Habit-Forming Products 為什麼有些產品特別容易吸引我們注意,而且讓我們忍不住一用再用,欲罷不能?其中奧祕就是這些產品都注入了一套「上癮模式」 ...